INTRO: It's known to be China's biggest online shopping event - taking place on 11 November each year. Last year, the total value of goods sold during the shopping bonanza totaled US$202 billion, exceeding those on Black Friday and Amazon Prime Day combined.
However, shifting consumer behavior has transformed the traditional one-day sales blitz into a weeks-long campaign as part of efforts by Chinese retailers to boost spending. Laura Westbrook reports from Hong Kong.
However, shifting consumer behavior has transformed the traditional one-day sales blitz into a weeks-long campaign as part of efforts by Chinese retailers to boost spending. Laura Westbrook reports from Hong Kong.