Tuesday, June 14, 2022

Indian Premier League's broadcast rights second most valuable in the world

Intro:

India's domestic cricket tournament called the Indian Premier League's broadcast rights are now the second most valuable in the world.

Its TV and digital streaming rights reportedly sold for more than 5 billion dollars – making its broadcast value per match second only to the US's National Football League or the NFL.

Ishan Garg reports.

IN: Broadcast valuation...
OUT: SOC
Duration: 53 seconds