The Board of Control for Cricket in India or the BCCI is auctioning the media rights for Indian cricket. The bid process started on Tuesday and is expected to wind up by the end of Wednesday.
According to the Broadcast Audience Research Council of India, India has about 717 million people watch cricket.
Our India correspondent Neha Poonia has more.
In: 'With the...
Out: SOC
Dur: 35 secs