Oil prices have dipped below $50 a barrel for the first time in six years.
The price of a barrel of Brent crude went as low as $49.92 in early trading on Wednesday before rising back above the fifty dollar level.
The British government is challenging the country's businesses to lower prices as a result of falling energy costs.
From London, Simon Marks reports.
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Lawmaker Danny Alexander is the Chief Secretary to Britain's Treasury.
He says airlines, petrol producers and shipping companies need to slash prices now.
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