One of the world's premier annual sporting events finds itself engulfed in controversy, with the big day fast approaching.
American football's New England Patriots face accusations that they cheated on their way to the forthcoming Super Bowl, by using under-inflated balls.
The team's coach says he can't explain how the balls came to be deflated.
And Patriots' superstar quarterback Tom Brady has denied altering the balls "in any way", saying that he followed his usual pre-game selection process.
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OUT: …the field"
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In a sign of just how much the pressure the Patriots are under, the team's coach and quarterback held separate press conferences on Thursday.
Tom Brady was asked point blank whether he was a cheater.
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OUT: …NFL teams"
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