On one of the busiest shopping days of the year, police in central London were called to one the capital's busy shopping district following reports of shots being fired.
Police had treated the incident as if it were terror related, but following an evacuation of the Oxford Circus tube station and a through search of the area, concluded no evidence to suggest there had been shots fired or casualties.
Shoppers fled the scene and were advised to seek refuge in nearby shops, the cordon placed around the area has now been lifted and central London is beginning to return to normal, as our UK Correspondent Natalie Powell reports.
IN: We now know
OUT: and no casualties
DUR: 37 seconds