A complete ban on advertising of unhealthy foods to children could help solve the obesity crisis in Britain, according to new proposals.
The advertising industry's own self-regulatory body - the Committee of Advertising Practice - is considering plans to limit the promotion of high fat, sugar and salt foods to under 16s.
The latest figures suggest one in five children in England is obese by the time they leave primary school.
Craig Jones from the CAP says even if advertising isn't the main factor in childhood obesity - it can play a role.
IN: "The evidence…
OUT: …as well."
DUR: 47 seconds