Britain's main inflation rate has turned negative for the first time in decades.
The Consumer Price Index (CPI) for April came in at minus 0.1%, for the first time since comparable records began in 1989.
It's believed to be the first negative inflation reading in Britain since 1960 and has some economists warning of the dangers of deflation if consumers begin to delay purchases.
The Bank of England predicts the rate will pick up again by the end of the year.
And Chancellor George Osborne agrees.
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